Biniam A. Kebede
I aspire to be a designer who works with people and creates value by materializing thoughts and theories through experiences.
I believe empathy fuels design and design is a vehicle for innovation. Empathy-driven design and innovation requires testing ideas with people, distilling insights, and proposing better solutions than what is currently available.
Great design isn’t permanent, but rather a continuous process where solutions evolve as human needs and business contexts change.